Collage of various RIV hats and hoodies with ocean background.

rooted in values

RIV lifestyle :

where values meet vibes

RIV is for the fun sassy human who isn’t afraid to be unapologetically authentic. We create for those who are bold in every move.

surf Capsule

hooded sweatshirt that says gulf of mexico surf club

We love surf culture and anything related to spending the day in or by the water. Salt cures all things. So does wearing our RIV surf vibes gear.

a green trucker hat with a gulf of mexico surf camp and water surfboard logo

To me, failure is not living up to my potential.

-Andy Irons

white hoodie sweatshirt that says kook on the back on a banner across a surfboard with wings on top

the girlies capsule

Person with curly hair wearing a RIV white hoodie that says Lover Girl Vibes and blue jeans, sitting indoors, with sunlight on the floor.

These playful fun feminine vibe merch is perfect for stating your girlie piece of mind without having to say a word. Let RIV put your feminist energy out into the universe!

RIV Navy blue baseball cap with "Ocean Lover" and a wave logo, positioned in front of an ocean-themed background.

"My value as a woman is not measured by the size of my waist or the number of men who like me. My worth as a human being is measured on a higher scale: a scale of righteousness and piety. And my purpose in life–despite what fashion magazines say–is something more sublime than just looking good for men." –Yasmin Mogahed

RIV Black hoodie with smiley face and "Let’s Make Good Trouble 2025" on pink checkered background, full moon and starry sky on the left side.
RIV Lilac hoodie with line art of flowers on person, message "Girls Just Wanna Have Fundamental Rights" on back, pink-purple sky and floral patterns background.
RIV black and white trucker hat with "Good Troublemaker" design, surrounded by cherries and red striped background.

therapy Capsule

RIV Blue baseball cap with 'ego' logo

I think its fair to say that we all know we should be in therapy or have done our time in therapy. Obviously, we all prefer a healed or healing human. Therapy is a game changer! And so is our fun therapy inspired gear! xo

→ View therapy capsule

A split image featuring a group of people surfing in the ocean during sunset on the left and a RIV white hoodie with the text 'Recovering People Pleaser' on the right.
Black hoodie with "Call Your Therapist" and smiley face design on the back, laid on an ocean background.
Green and white trucker hat with "Call Your Therapist" text and smiley face design, set against a collage of ocean waves, checkerboard pattern, and monstera leaves.

When the roots are deep, there is no reason to fear the wind.

- African Proverb