Our Values

We are women who love all fashion. But most of the time, we love our cozy sweatshirts, tees and faithful hats because life is busy and creating a daily ‘fit’ isn’t always possible.

We also believe in living life passionately. Our personal ethos is that life is short, so make the trip worth it. Adding humor, joy & light also helps. Yet being authentic and confident in who you are inside and what you wear outside is the brightest indicator of living a deeply rooted life.

Rooted in Values (RIV) organically grew out of the constant lack of cool fun appealing hoodies and hats during our world travels. We are connoisseurs of hats and sweatshirts and the lack of ones to commemorate our travels, made us realize a lot of our passions don’t make it onto apparel.

RIV apparel was, ultimately, born out of desire to express ourselves. To express our values, our stories, our humor, our memories. Rooted in Values creates conversation. Let your values speak first.

Also, we are a small business, owned and run by women. We fully support women and their rights. We want to always empower women to find and use their voice, so why not start with what your style?

We hope the love we have put into this business spreads some love, laughter, fun stories and joy to your day.

Rooted in Values is founded and designed by women.

We are grateful you are here xo